Case Studies

One of the Key Bank Players in Serbia

Client’s situation:

Over liquidity and low margins. Main/overall aim of the project – optimize retail deposit pricing without loosing deposit balance.

This was supposed to be achieved by 3 sub-goals:

  • Optimizing overall deposit portfolio profitability
  • Minimizing drop in value-for-money perception
  • Identifying valuable deposit clients for preemptive actions

Results:

Customer claimed high satisfaction beyond first expectations. Project successfully delivered margin increase up-to 100 bps. This was later used to cover marketing and CRM related costs.

One of the Key Bank Players in Poland

Client’s situation:

Generating loss, huge potential in revenue increase. Main/overall aim of the project – continually achieve maximum possible profitability.

This was supposed to be achieved by 3 sub-goals:

  • List-price optimization & Leakage elimination
  • Profit-focused package design
  • Micro segment package price level optimization

Results:

Repricing potential of 9.4mil. EUR (private individuals) promised and delivered. This represents uplift of 19.6% on Total Gross Retail Revenue 2010.